Transmedia Storytelling

Transmedia storytelling is a storytelling technique where interconnected stories are diffused over a variety of different media. It is also referred to as transmedia narrative or multiplatform storytelling. The term was first used by Henry Jenkins in 2007 in his book Convergence Culture. He defined it as stories that unfold across multiple media platforms, with each medium making distinctive contributions to our understanding of the world, a more integrated approach to franchise development than models based on urtexts and ancillary products.

== 7 Core Principles of Transmedia Storytelling ==
 * 1) Spreadability and Drillability – Spreadability refers to the ability to which content is shareable, i.e. what elements exist within the narrative that might compel audiences to want to share with others while drillability looks at the characteristics of the story that might incite viewers/participants to burrow further into the world of the narrative.
 * 2) Continuity and Multiplicity – Continuity refers to the desire to expand the canon of the text, whereby each succeeding text helps build toward a coherent and plausible fictional world while multiplicity extends the narrative world, not so much that it contradicts the original but creates new alternative story lines /parallel worlds.
 * 3) Immersion and Extractability – Immersion refers to the ability of consumers to enter deeply into the fictional world or even video games that help users enter more deeply into the world while Extractability refers to the ability to take small pieces of the story and deploy it in everyday experiences.
 * 4) World Building creates the opportunity for map out an entire universe for the fictional narrative. The transmedia property becomes encyclopedic with each new element carving out new opportunities to understand the principles and logics, as well as the physical spaces in which the story takes place.
 * 5) Seriality is the ability to disperse the story in chunks at a time. Thus as you progress with the text, you get a better sense of the storyline through sequels and other media texts.
 * 6) Subjectivity relates to the storytelling from the perspective of a secondary character in support to the main characters. The whole new dimension is explored bringing up the backstories and new insights of information altogether.
 * 7) Performance refers to the ability of transmedia extensions to lead fan produced performances that can become part of the transmedia narrative itself.